Industry revival in USA

 With more flexibility and the revival of the industry, USA events have taken off across the country. From West Coast to East Coast and everywhere in between 360 Destination Group has been busy creating unique and memorable experiences for each client.

Formula 1


Formula 1 continues to expand its footprint in the US. As a result corporate incentives have taken note! Recently 360 Destination Group has experienced a tremendous spike in interest from clients looking to be among the first to host incentives around the event.


Beginning with an annual race at the Circuit of the Americas in Austin, Texas in 2012. Then in 2022 Formula 1 expanded into South Florida hosting the Miami Grand Prix at the site of Hard Rock Stadium. F1 plans for 2023 include both Austin and Miami followed by Las Vegas as a result of a $240 million dollar real estate acquisition along the Las Vegas Strip!


USA events F1 Las Vegas


Santa Barbara Wine Event

Tasked with finding an intimate setting that was quintessential Santa Barbara wine country proved to be the perfect spot. Planners had to ensure it was large enough to host the group. Furthermore, the necessary support facilities and name entertainment were key to planning a successful event.


The result was a memorable Jazz & Wine experience at the foot of the Santa Ynez mountains. The 600 guests enjoyed a wine tasting and stunning views of the rolling mountains and vineyards.  Then they were led through the vines to a farm-to-table sunset dinner accompanied by world-class jazz.


USA events santa barbara


High-End Accommodation


Finally, the West Coast will welcome a handful of new high-end hotels in the upcoming years to meet the incoming demands. Gaylord Hotels has announced its newest project and first West of the Rockies. The 1,600-room waterfront Gaylord Pacific Resort in San Diego, California will boast 275,000 square feet of meeting space with four ballrooms, two outdoor event spaces, and a “lazy river” style pool. This impressive establishment will open in 2025!


Gaylord Pacific USA events


The United States has endless possibilities for any type of program.

Learn more about the USA here.

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