Why Iceland?

  • Iceland is conveniently located midway between Europe and North America, so you can reach a wide range of attendees.
  • We’re connected by direct flights to and from most major European countries and several US & Canadian cities.
  • Our island is an appealing location for your meetings and events any time of the year.
  • Vibrant Reykjavik is a modern, energetic capital city with famous natural wonders and outdoor adventures a short drive away.
  • Iceland’s focus on experience-focused tours and cultural activities will make your event fun and unforgettable.
  • Featuring world-class event venues, Reykjavik is an ideal location for international meetings and conferences.
  • Peaceful countryside and spectacular landscapes provide inspiring backdrops, encouraging a new trend of holding meetings and events in charming Icelandic towns and nature resorts.

Provider of bespoke organizational solutions with full-service management, specializing in the coordination, operation, and logistics of congresses, meetings, incentives, and events.

Based in Reykjavik, our Ovation Iceland DMC is a well-known and respected Strategic Partner. Iceland Travel, a leading DMC and PCO in Iceland, was established in 1936, and for nearly a century, the team has been dedicated to serving clients worldwide.

With a deeply ingrained local perspective, the team possesses insights that are earned through experience, not just acquired. Having earned international recognition in the meetings and events industry, Iceland Travel is honored by its reputation.

With a commitment to thinking outside the box, Iceland Travel specializes in crafting innovative Icelandic meeting, event, and incentive experiences tailored to any group size, budget, theme, or challenge level – all rooted in their unique local perspective.

Contact us

Come and be Inspired by Iceland

Take a look at our sample meeting and incentive programmes in Iceland to find out how you can make the most of your trip to Iceland.

Contact Iceland

Rutger Hoorn | VP Global Sales & Strategic Partnerships


Keep up to date with the latest industry news and take a closer look at Ovation's local highlights.


Unveiling the Top Industry Trends for 2024

What are event attendees looking for in 2024? We’ve gathered internal knowledge along with industry surveys to further... Read more

14 March, 2024

A Promising First Half of 2024 with Global Presence

Ovation Global DMC is gearing up for an exciting and impactful first half of 2024. Our global teams are set to... Read more

13 February, 2024

Popular in 2023 and trending in 2024

It's time to reflect and take a look at the destinations that were trending in our global network, as well as the... Read more

15 January, 2024

Discover other destinations around the world. We have it all! We invite you to navigate and experience our services from the hand of our experts. Whenever and wherever you want, we make it happen!