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16 July, 2026Morocco DMC for Corporate Events, Incentive Travel & MICE Services
A High-Impact, High-Value MICE Destination
Premium Event Infrastructure: The destination is well-equipped for global events, featuring impressive venues like the Palais des Congrès in Marrakech with 23 conference rooms and capacity for up to 3,000 attendees.
Unique Urban Experiences: In Marrakech, the historic Medina sits alongside design-led districts and modern hospitality infrastructure.
Enchanting Incentives: Nestled under the Atlas Mountains and the Sahara, the country promises unforgettable experiences filled with excitement, magic, and intoxicating scents.
Accessible Logistics: Located between the Atlantic and Mediterranean Sea, the country offers solid connectivity and unparalleled hospitality for international meetings.
Ovation Morocco DMC offers expert destination management services through our Strategic Partner Programme, with a dedicated team based in Marrakech.
With over twenty years of experience in planning and delivering meeting and incentive programmes all over Morocco, our experts ensure flawless execution. Whatever your corporate requirements or special desires may be, from desert gala dinners to high-tech conventions, we make it happen.
Why choose Morocco for corporate events and incentives?
Morocco combines strong air access, city-based event infrastructure, heritage depth, and mountain or desert extensions in one destination.
Which cities matter most for event planning?
Marrakech, Casablanca, Fes, Rabat, and other major cities are the key destination anchors.
What are the main event gateways?
Marrakech Menara Airport and Casablanca Mohammed V International Airport are the principal access points.
What makes Morocco distinctive in the portfolio?
Morocco combines imperial cities, civic venues, medinas, museums, mountain settings, and desert landscapes in one commercially flexible destination.
I want to thank you very much for the fantastic organization of our event. " You have done everything to be able to do what we envisioned. Your team helped us tremendously, especially when we thought at the last minute that it couldn't go ahead in the Atlas Mountains. Once again a very big thank you for everything. It was a fantastic event!".
" Working with you has been an absolute pleasure, and indeed it felt like family. There were no comments or points for improvement, which is a testament to our hard work and dedication. Your support and guidance throughout this project have been invaluable. I cannot thank you enough for your kindness and generosity. It has been a pleasure collaborating with you, and I truly appreciate all that you have done. I look forward to the opportunity to work together again in the future".
"Thank you for all your support during the AFCON project. I truly appreciate all your efforts and dedication. A big thank you to your backend team as well, their contribution was invaluable to the success of this project. It was a pleasure working with you, and I hope we get the opportunity to collaborate again in the future. Wishing you all the best!"
"A BIG THANK YOU to you guys for the fantastic experience we had. There were bumps in the road, but you helped us pull through and get the final result we were after. Further your ‘bridge’ function between the Moroccan way of doing business and ours was invaluable. Activ’s ability to translate our language and wishes into desired outcomes was really great and I did see how difficult it sometimes was for you guys as well getting your suppliers lined up, but in the end, everybody was really happy. Great job!"
Our Team
Abdellatif Benmoussa - Co-Founder & Director
After graduating from the Paris School of Tourism, Abdellatif built his expertise within Morocco's travel industry before co-founding Activ'Travel in 1996. Better known throughout the industry as "Ben", he has been shaping the company's vision and growth ever since. As Managing Director, he oversees the company's strategic direction, financial management, long-term planning, and key partnerships. Despite his executive responsibilities, Ben remains very much involved on the ground, meeting clients, supporting major events, and staying close to operations. A familiar face at international trade shows and industry events, he has earned the trust and respect of MICE professionals worldwide through his integrity, accessibility, and unwavering passion for showcasing Morocco.
Hicham Tahri - Co-Founder & Director
A graduate of the Lausanne Hotel School, Hicham began his career with the Hyatt Regency in Dubai before returning to Morocco to join prestigious properties including La Mamounia. In 1996, he co-founded Activ'Travel alongside Abdellatif Benmoussa. Blending hospitality expertise with creativity and an exceptional knowledge of the destination, Hicham has spent nearly three decades designing memorable meetings, incentives, and events. As co-director, he contributes to the company's strategic development and business growth while remaining closely involved in client relationships and project design. Highly respected across the international MICE community, he is known for his innovative mindset, hands-on approach, and ability to transform ambitious ideas into unforgettable experiences.
Mounia Fassi Fihri - Operation Director
With an academic background in tourism, Mounia has dedicated her entire career to the business travel and MICE industry. Having witnessed the remarkable growth of Morocco as an international meetings destination while working with some of the country's leading agencies, she built extensive experience in designing and delivering complex corporate events before moving into operations management. Today, she is the driving force behind Activ'Travel's day-to-day coordination, ensuring that administrative, commercial, and operational teams work seamlessly together. Highly organized and solution-oriented, she thrives on turning complex challenges into smooth processes, allowing every project to be delivered efficiently and to the highest standards.
Rajaa Oudjedi - Incentive Department Director
Rajaa holds a degree in Tourism Management and has built her entire career within the travel industry. After gaining extensive experience in destination management, she joined Activ'Travel more than twenty years ago and has since become one of the company's pillars. She leads the Incentive Department with energy, precision, and a genuine passion for creating exceptional experiences. Supported by a talented and experienced team with whom she has built a strong relationship of trust and collaboration, she ensures every corporate event and incentive program is flawlessly delivered while creating memorable experiences for clients and participants alike.
Karima Kremch - Leisure Department Manager
Driven by a lifelong passion for travel, Karima chose tourism early on and steadily built her career through dedication, professionalism, and an unwavering commitment to client satisfaction. At Activ'Travel, she successfully developed the Individual & Leisure Department, leading a dedicated team that shares her passion for personalized service and meticulous attention to detail. Together, they design tailor-made journeys that combine authenticity, exceptional quality, and seamless execution for discerning travellers.
Hajar Benmoussa - Marketing Manager
With a business school background and a strong passion for digital marketing, Hajar brings creativity, fresh ideas, and strategic thinking to Activ'Travel's marketing and communications. Through engaging storytelling, digital campaigns, and brand development, she showcases both Morocco and Activ'Travel to international audiences. Her versatility also extends beyond marketing, as she regularly supports the MICE team in proposal development and on-site event delivery, making her a valuable contributor across multiple areas of the business.
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