Why Australia?


Australia is an island, a country and a continent but most of all it is a dream destination offering spectacular sceneryunique experiences and hidden gems.

  • The Australian landscape offers true diversity with desertscoral reefsrainforests, beautiful beaches and more.
  • Whether it’s enjoying the great food and award-winning wines whilst visiting the sophisticated cities of Sydney and Melbourne or taking in the natural beauty of our World Heritage sites, Australia has it all.
  • Sure, most destinations around the world have friendly locals but an Aussie welcome will last long in the memory. If you thought the people were friendly, wait ’til you meet our native animals up close and personal.
  • With so many memorable experiences for the most discerning incentive or meeting programme packed into one island, where does one start? With our infographic of course.

With the ability to design and deliver programmes across Australia, the dynamic team at Ovation Australia can bring a creative twist and bespoke experience to your next meeting, incentive or event.

Our strong supplier relationships, extensive experience in operations and complex logistics ensure seamless delivery every time. We truly pride ourselves in offering total event solutions and a uniquely Australian experience – we love what we do and provide that all-important personal touch on every programme.

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Come and be Inspired by Australia

We have done group incentive travel all over the world, and the Ovation Australia team ranks at the top of the list when it comes to spending time to understand what customer impact you are trying to achieve, and then, despite an impossibly short time frame, they deliver magnificent events beyond your expectations. The team are rock stars. If you are serious about outstanding group travel results, hire the Ovation Australia team – and then relax.

Bill Glockner, CEO at Hirsch Pipe & Supply Co.

Our company executed our 3 most exclusive incentives for our top distributor groups to Queenstown, Melbourne and Sydney. The service that we received from Ovation Australia was outstanding, from the planning to the execution of the event. The staff were really helpful, professional, they had the best attitude and it is without doubt one of the best incentive events ever performed. We also received a very high percentage of satisfaction in our surveys and this for sure was in good part because of Ovation Australia.

Cynthia Aliskowsky – Amway Latin America

I've worked with Ovation teams all over the world to plan virtual events since lockdown, and I am always blown away by their work; Sonja and Liliana are two of their best. I have now done two events with them (virtual for us, but in person for their teams) and they are fantastic to work with. They pull in incredible, genuine vendors, who highlight the most amazing sites and experiences in New Zealand. They are responsive, professional, and fun to work with - hosting all events with positive energy and enthusiasm. Each event is an improvement of the last and I look forward to continuing to work with them on cutting edge and revolutionary experiences- and hopefully seeing them again in person someday!

Alyssa Barnea, CMP, Haute Rock Creative, Austin, TX, USA

Take a look at our sample meeting and incentive programmes in Australia to find out how you can make the most of your trip to this fascinating country.

Our Team

Sonja Söderbom | Director, Destination Management

Sonja is a thought leader in the Australian DMC space bringing over 20 years’ of experience in meetings, incentives and events management. With a strong operations background, Sonja has designed, project lead and executed award-winning programs from 20 to 13,000 people across all industry sectors including high-profile corporate incentives for the Olympics and Commonwealth Games.

Claire Warner | Project Manager

Claire brings over 10 years’ experience in the meetings and events industry managing incentives and events in various industries including associations, government, telecommunications, Direct Selling, and ICT. Claire is very detail orientated and has managed high-profile events with Royalty understanding protocol, security and the meticulous attention to detail required to deliver a program at this level.

Liliana Loftus | Project Manager

Liliana has over 10 years’ experience in the MICE industry and manages and operates incentive and congress programs across Australia. A dynamic, enthusiastic professional with a strong operations background Liliana creates amazing experiences and brings all components of creativity and seamless logistics to life.

Contact Australia

Sonja Söderbom

Level 2, 19 Harris Street, Pyrmont NSW, 2009, Australia


Keep up to date with the latest industry news and take a closer look at Ovation's local highlights.


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Discover other destinations around the world. We have it all! We invite you to navigate and experience our services from the hand of our experts. Whenever and wherever you want, we make it happen!