Ovation Global DMC starts collaboration with the Michelin Guide

For the first time, two of the most recognised brands in their fields have partnered to offer the next level of premium gastronomy experience to the corporate world: The Michelin Guide; the most respectful and powerful gastronomy guide in the world, and Ovation Global DMC; one of the biggest and most awarded destination management company in the world.

When we look at how gastronomy has evolved in the past 30 years, we can see the impact it has had on today’s events and its experiences. Event delegates’ tastes evolve, event’s culinary offerings and how these are being presented can make or break the experience. Food experiences have become tremendously important in today’s events, the culinary presentation, the quality are key indicators for success.


In today’s events, attendees are no longer just looking for delicious food, they want a culturally-relevant experience, unique locations, quirky concepts and even theatrics when they’re eating out. From pop-up dining experiences to interactive tables, the possibilities for food experiences in events and meetings are endless and means a new level of participation from the consumer’s point of view. The rise of dining experiences encourages high-end chefs to show off their culinary creativity and they need to reinvent themselves more frequently. Not an easy task.




The “food experience revolution” is now, and Ovation Global DMC is taking this seriously. To be able to meet and exceed expectations, Ovation understand that the gastronomy aspect needs to be integrated entirely, a perfect relationship between the destination, local food experiences and culture. Authenticity at its best.


A collaboration of perfection is when star chefs are flown to events by the Michelin Guide, and the Michelin experience team connects with the Ovation Global DMC team all over the world. This partnership provides Ovation with unique tools continue to exceed our client’s goals and to keep creating new and exciting concepts for the future.


Rutger Hoorn, VP of Global Sales of Ovation Global DMC, adds: “ One of the key drivers and emotional triggers during events is the food experience,” he says. This collaborative opportunity offers planners a chance to integrate the Michelin gastronomic experience during their important events”. This collaboration with Michelin Guide is unique and will offer endless possibilities for our clients”.


Complemented by the words of Tom Jupena, Director of Michelin Experience, North America: ” We believe strongly in the power and history of the Michelin Guide and have partnered with Ovation to provide exclusive culinary and cultural elements unparalleled in the events industry today”.


Ovation Global DMC and Michelin Guide will work hand in hand to create unique culinary experiences for its clients. Tailor-made gastronomic integration at the highest possible level – you don’t see that every day – in simple words, we just keep “making it happen.



For any inquiries please contact:



Germán Inostroza                                                                               

Global Marketing Director

Ovation Global DMC |Headquarters                                                                                           


+34 93 545 33 18




Ovation Global DMC is a Destination Management Company.  We have been servicing associations, corporations and agencies in 100+ destinations throughout Europe, Middle East, Africa, Asia, North America and South America for more than 25 years.  With our extensive local expertise, creativity and resources we specialise in designing and executing your event objectives from logistics to exclusive high end programmes. Our company is often referred to as the meeting planner’s guardian angel, ensuring the highest standards of delivery and critical planning for success. People and relationships are in the DNA of our company. Through our openness, passion and expertise we make your vision a reality. We make it happen! Find out more at www.ovationdmc.com and follow us on FacebookTwitter and LinkedIn.





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