Prague stands out as one of Europe’s most compelling incentive destinations. Its blend of culture, architecture, and modern hospitality creates a unique environment for programmes that reward and inspire. Ovation Global DMC recently hosted a dynamic 5‑day / 4‑night incentive for 120 top performers, showcasing the best of Prague during its festive season.

Five Days of Excellence

The group stayed at the new Fairmont Golden Prague, which opened in 2025 and quickly earned Two MICHELIN Keys for its outstanding quality. Its riverfront setting and elegant design offered an ideal home for a premium incentive experience. The programme opened with a warm Christmas‑themed dinner. Guests gathered around a beautifully decorated tree and received personalised gifts, setting an inviting tone that carried through the entire journey.

Festive Atmosphere and Local Traditions

Throughout the stay, participants embraced the spirit of Prague’s celebrated Christmas season. They explored traditional crafts during immersive workshops, decorated gingerbread, created straw ornaments, and prepared mulled wine with local experts. These sessions gave every guest a direct connection to Czech holiday traditions.

A guided photo tour revealed Prague’s iconic landmarks glowing under festive lights. A visit to a local glass factory brought guests into direct contact with centuries‑old craftsmanship, and many tried glass blowing and glass cutting themselves.

Day Trips Beyond the Capital

The programme expanded beyond Prague with two memorable excursions. In Karlovy Vary, participants explored the city’s elegant spa architecture and visited the famous Christmas House, a year‑round celebration of festive décor and seasonal displays. The next day, guests travelled to Cesky Krumlov, a UNESCO‑listed town in South Bohemia. Its fairytale streets, castle views, and medieval charm offered an unforgettable backdrop for discovery and storytelling.

City Discoveries and Exclusive Evenings

Back in the capital, the group enjoyed a festive tour of Prague’s renowned Christmas markets. Seasonal flavours, local crafts, and live entertainment filled the squares with energy and colour.

Two exclusive evening events elevated the experience even further. A private dinner at Lobkowicz Palace surrounded guests with history and art, while an intimate dinner at St Agnes Convent created a serene atmosphere within its 13th‑century Gothic walls. Both venues delivered exceptional moments that celebrated the group’s achievements in style.

Why Prague Remains a Leading Incentive Destination

Prague offers outstanding accessibility, efficient logistics, and a rich blend of old‑world charm and modern comfort. Its compact layout allows planners to design seamless programmes, while its cultural depth ensures every event feels meaningful. The city’s Christmas season, in particular, provides an atmosphere that few European destinations can equal.

FAQ: Incentive Travel in Prague

Why is Prague considered a top incentive destination?
Prague combines accessibility, strong infrastructure, rich cultural heritage, and a festive atmosphere—especially during Christmas. Its compact layout allows for seamless logistics, while its historic venues and modern hospitality create memorable experiences for incentive groups.

What is the ideal time of year for incentive programmes in Prague?
Prague is a year‑round destination, but the Christmas season—late November through December—offers an especially magical atmosphere with markets, lights, and unique seasonal activities.

What group sizes can Prague accommodate for incentive programmes?
Prague can easily host both small executive groups and large programmes exceeding 100 participants. The city offers a wide range of hotels, venues, and activity options suitable for diverse group sizes.

What types of cultural experiences are most popular for incentive travellers?

Top picks include Christmas market tours, gingerbread or ornament‑making workshops, photo safaris, glass‑blowing experiences, and visits to historic palaces and convents for exclusive events.

Are day trips from Prague suitable for incentive groups?

Absolutely. Cities like Karlovy Vary and Cesky Krumlov offer elegant architecture, spa heritage, and UNESCO‑listed charm—making them ideal additions to a multi‑day incentive itinerary.

Contact our Prague experts today to start building a programme that inspires your team and elevates your brand.