As 2025 ends, Denmark concludes its Presidency of the Council of the European Union, a period that elevated the country’s status at the heart of Europe’s political and business scene and showcased its ability to manage large-scale, complex events. This high-profile role boosted Denmark’s MICE sector, spurred investments in infrastructure and digital solutions, and reinforced its global reputation as a reliable destination for major meetings.
Notably, Denmark’s commitment to sustainability was highlighted through initiatives like CopenPay. This rewards visitors for eco-friendly action, blending responsible travel with engaging local experiences. For event planners, Denmark stands out as a politically significant and culturally rich destination for impactful, purpose-driven events.
Event Highlights of 2025
Building on Denmark’s growing reputation for sustainability and innovation, 2025 has also been a remarkable year for high-profile events like Apimondia, ESCRS, and TM Forum that were delivered in partnership with Ovation Scandinavia DMC. The team orchestrated bespoke experiences for thousands of global beekeeping professionals, highlighting Denmark’s leadership in sustainability and knowledge-sharing.
During the ESCRS Congress, we curated seamless, high-impact networking events that amplified Copenhagen’s world-class venues and its lively atmosphere.
At TM Forum, Ovation Scandinavia leveraged Denmark’s advanced digital infrastructure to facilitate cutting-edge discussions and interactive formats, earning praise from industry leaders.
Collectively, these events not only demonstrated Denmark’s capacity for excellence in hosting but also highlighted Ovation Scandinavia’s expertise in delivering memorable, tailored experiences for international audiences.
Why Denmark?
Besides sustainability and innovation leadership, here are 5 extra reasons why Denmark should be considered for your next incentive, event, or conference:
Exceptional Accessibility
Denmark offers excellent international connectivity, with Copenhagen Airport serving as a major hub for Northern Europe. The airport is just 13 minutes from the city centre, and efficient public transport ensures smooth transfers between venues, hotels, and attractions.
Compact and Convenient
Distances in Denmark are short, making it easy to combine multiple experiences within a single itinerary. Whether hosting a conference in Copenhagen or adding an incentive trip to Aarhus, planners benefit from a hassle-free, time-efficient destination.
High Safety and Reliability
Denmark consistently ranks among the safest countries in the world, with low crime rates and a strong reputation for political stability. This creates peace of mind for organisers and attendees, especially for high-profile or sensitive events.
Rich Cultural Heritage and Experiences
From Viking history and royal castles to modern architecture and design, Denmark offers unique cultural touchpoints. Planners can incorporate immersive experiences such as canal tours, historic brewery visits, or private museum evenings to elevate programs.
World-Class Culinary Scene
Denmark is home to globally acclaimed gastronomy, including the New Nordic movement and multiple Michelin-starred restaurants. Culinary experiences, such as chef-led workshops or organic farm-to-table dining, add memorable value to meetings and incentives.
Denmark’s proven strengths in accessibility, safety, cultural richness, and culinary excellence, coupled with its track record of successful international gatherings and a commitment to innovation and sustainability, make it an outstanding choice for future events and incentives.
Contact our team to start planning your upcoming event in Denmark.