Asturias: A Cultural Gem in Northern Spain

When it comes to MICE destinations, most are familiar with Madrid, Barcelona, and Costa del Sol. However, Spain’s diverse landscapes offer many other appealing destinations, like the lush northern region of Asturias.  Northern Spain is a hidden gem that offers the perfect blend of maritime tradition, architectural heritage, and modern urban design. Its natural beauty, newly renovated spaces, and historical background make it an attractive place to host events. Moreover, incentive groups can benefit from the many unique activity offerings in the area. 







Asturias is home to many high-end hotels including The Môderne and the Artiem Asturias. These high-ends hotels are located in the most fashionable gastronomic areas of the region, making it the perfect choice for travellers who want to indulge in local cuisine. They boasts a modern and sophisticated ambiance that is sure to impress. The sleek and stylish decor is complemented by state-of-the-art amenities that are designed to make your stay as comfortable and convenient as possible. Furthermore, the hotels offer a range of spaces that are ideal for corporate meetings and events. Whether you need a large conference room or a smaller space for more intimate gatherings, hotels in the region can accommodate to everyone’s needs. 




Gijon Asturias venues


As part of a high-end incentive programme in Asturias, participants can experience an “under the sea” experience at the local aquarium. A dinner or cocktail in the aquarium with the central tank as a backdrop will surely surprise and impress all guests.


Additionally, the Clock Tower, or the “Torre de Reloj,” offers a new and unique setting for small group meetings, seminars, and dinners. It was built in the 16th century on top of the old Roman wall. It served as a town hall before being converted into a prison, a function it served until 1909. The Clock Tower was rebuilt in 1989 and today serves as a popular tourist attraction, offering a glimpse into the city’s rich history.


Torre reloj Gijon


Unique Experiences


Cider Tasting


An essential part of the Asturian culture and a great addition to any programme itinerary is a local cider tasting. Cider houses or “sidrerias” offer tours of facilities, demonstrations of how cider is made, and tastings. Sidrerias such as Casa Trabanco, provide high-quality cider tastings and traditional Asturian cuisine.


cider tasting


Furthermore, Sidreria La Galana can also host dinners, cocktails, and cider tastings for a unique evening activity. The restaurant has a variety of spaces that can accommodate different group sizes and preferences. Whether it’s a small intimate dinner or a large cocktail party, they ensure the event runs smoothly.


Hot air balloon ride


The highlight of an incentive programme in Asturias is sure to be a hot air balloon over the lush landscapes and coastline. Early morning rides are preferable to avoid winds and benefit from the sunrise. Furthermore, the group can enjoy a champagne picnic celebration at the end.


hot air balloon



Curious about what Asturias and Northern Spain have to offer? Contact us to learn more!

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