Unveiling the Top Industry Trends for 2024

The event industry is a dynamic landscape that is continuously evolving. Although challenging, the constant change also brings about new opportunities. Staying informed and aligned with the current trends is crucial for event planners hoping to deliver top-notch experiences.

What are attendees looking for in events in 2024? We’ve gathered internal knowledge along with industry surveys to further understand the current trends driving the MICE industry this year.


Non-traditional Event Spaces:


Gone are the days of cookie-cutter conference rooms and traditional ballrooms. This year we see a shift towards non-traditional event spaces, where creativity meets functionality. Event planners are increasingly opting for unconventional venues such as art galleries, rooftop gardens, and even industrial warehouses, which add a unique touch while encouraging innovation.



Renewed Focus on Networking:


In a world that has become increasingly virtual, the importance of face-to-face networking cannot be overstated. We are seeing a renewed focus on networking opportunities within events with dedicated networking sessions, and interactive workshops to facilitate meaningful connections among attendees.



A Shift in Programmes:


Events in 2024 bring a shift towards motivational and immersive programmes. Events are no longer limited to the conference room, and planners are adding in interactive and collaborative experiences, where diversity and inclusion take center stage. From diverse speaker lineups to inclusive event design, industry professionals are recognizing the importance of creating spaces that cater to a broad spectrum of attendees.


trends events 2024


Local Connection:


Participants are no longer content with merely attending events; they want to immerse themselves in the local community. Event planners are responding by integrating local elements into their programs, offering authentic experiences that go beyond the event venue.


E-Cars Malta sustainable


APAC Cities Take the Spotlight:


The Incentive Travel Index reveals that 71% of participants are actively seeking new destinations for their events. As a result, we have seen an increase in interest in the Asia-Pacific (APAC) region, specifically Fiji, Thailand, and Vietnam. APAC cities are becoming sought-after destinations, offering a blend of modern infrastructure, cultural richness, and diverse landscapes. In fact, The Incentive Travel Index predicts a substantial expansion in incentive activities in APAC by 2025, making it a hotspot for MICE professionals.


events 2024 APAC



Embracing these trends will not only meet the expectations of today’s event participants but also set the stage for a dynamic and innovative future.



Looking to adapt these strategies to your next programme? Contact us


Keep up to date with the latest industry news and take a closer look at Ovation's local highlights.

Ovation Global DMC collects your personal data to process your request and respond to you.
For more information: Privacy Statement
Submit *Required Field