Top 5 Spain Cities for the MICE Industry

Spain is one of the most popular destinations for MICE tourism in the world, leading the way largely thanks to its two largest cities Madrid and Barcelona. 


Now is the time for our Top 5 Cities in Spain to plan your next incentive or conference event in Spain:





Sevilla is a modern and accessible city with good infrastructure. Moreover, it has large business centres with a lot of spaces dedicated to workshops and MICE tourism. The city collects important business events, congresses and conventions. It has a wide variety of facilities for holding them. This year it will become the biggest showcase for the world tourism industry, due to the celebration of the World Travel & Tourism Council 2019 where the city will host more than 700 delegates and business leaders of the sector.



Madrid is the capital of Spain since the 16th century and is now a modern metropolis with remnants of its Hapsburg past. Most of what remains today is the redesign of the city from the early 20th century. It is Internationally famous for its art collections and home to one of the world’s foremost sporting clubs – Real Madrid. Furthermore, Madrid is the headquarters of the World Tourism Organization – these reasons and more make Madrid MICE venues lively places.







Barcelona is a fun, modern and artistic city at the centre of Catalan language and culture. It is the second largest city in Spain. The city is known for its bold expression in culture and art.  Furthermore, The Globalization & World Cities Study Group & Network has made Barcelona the “World Class City”  due to its people, culture, language, spirit, economy, location, and outlook on life. Today, this city is home to conventions, tradeshows, art and cinema festivals. Furthermore,  it is one of the  preferred meeting destinations of international event planners.



Cities DMC





Frank Gehry’s Guggenheim Museum in Bilbao is its main exponent and an international symbol. A wide cultural offer has been consolidated in Bilbao with the modernization of the Museum of Fine Arts, the construction of a new Congress Palace, and the creation of new spaces, which highlight the uniqueness and authenticity of the city and its citizens. As a result, Bilbao has become a modern metropolis that has managed to transform its needs into great opportunities, is the perfect destination for incentive trips and small and large events.




northern spain






Valencia, on the eastern Mediterranean coast, is the third largest city in Spain after Madrid and Barcelona. It is well-known for its notable architectural heritage. It has an ultra-modern congress centre with large open-plan spaces that can accommodate up to 2,250 people in a variety of meeting rooms. Additionally, it is possible to organize events at the City of Arts and Sciences which offers a variety of indoor and outdoor spaces equipped with all of the necessary technical facilities to make every event a success.






To discover and explore more about these cities. please visit Ovation Spain DMC or follow us on Instagram



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