Ovation Global DMC had the pleasure to have a chat with Martin Lewis, Managing Editor at CAT Media.
Martin’s huge experience has driven the company to be an innovator, a leader and the creator of publications such as Meetings & Incentive Travel which has quickly become the UK’s leading brand for the MICE industry.
He has influenced new-comers, industry veterans, governments, teammates, buyers and sellers in the events, meetings, and incentive industry. With an experience of more than 30 years writing and speaking for our industry, Martin shares his preferences, opinion and career experiences with us.
Describe yourself in three words.
Busy, dogged, determined.
What is your professional background?
How did you get into the business/the role you’re in today?
By accident originally. I then set up our business with partners 31 years ago.
And now…walk us through your “typical” day!
Answer emails over breakfast at home. Arrive at the office around 9.30 and from there every day is different which is how I like it!
Did you have any mentors or people who deeply influenced your career?
John Brooker, who got me my first job as a trainee newspaper reporter.
What does the future of the DMC sector look like according to your recent surveys?
Evolving and challenging. The DMC is in a difficult position of often having no relationship with the end user client but being responsible for success or failure.
What is the best thing about working for your company/organisation?
You will have to ask my staff. They stay an average of 8 years which tells me something.
What are the best attributes of your country?
If you mean the UK, I used to think it was our liberal outlook, but I am not so sure any more.
What is your favourite destination in your country and why?
My hammock in the garden because it’s where I can rest.
Proudest moments in your career to date?
The founding of Meeting Needs, the event industry charity.
Far from the Madding Crowd by Thomas Hardy.
Favourite destination(s)? Please name at least one.
Zimbabwe, France, Seychelles.
What did you want to become when you were a kid?
A zoologist or a professional footballer.
What do you think about when you’re alone in your car?
The world, the universe and everything.
The Beatles, The Beach Boys.
I am brand averse. Following brands slavishly is like joining an expensive cult (e.g.: Apple) and demonstrates an unquestioning mind.
Thank you Martin for letting us know a little more about you, we wish you all the best for the future and hope to see you soon in the UK!