Italy offers a wealth of world-renowned destinations for meetings and incentives, each with its own charm and international appeal. Rome, Venice, Milan, Florence, Tuscany, the Amalfi Coast, Sicily, or Lake Como are destinations that instantly come to mind when thinking of Italy.
Lake Maggiore: A Hidden Gem
Just beyond the most renowned icons lies a gem that blends timeless elegance, breathtaking landscapes, and a touch of exclusivity: Lake Maggiore. Nestled between Italy and Switzerland, this destination is quietly stepping into the spotlight for international events that seek both sophistication and serenity.
One of Lake Maggiore’s strongest assets is its accessibility. Just under an hour from Milan Malpensa Airport, delegates can transition quickly from international flights to lakeside elegance. As a result, it makes it an ideal destination for international meetings and incentive programs. This ease of connection allows event organizers to choose an exclusive location without compromising convenience.
The region also offers excellent conditions for meetings and incentives. Properties around the lake combine historical character with modern amenities. Hence, providing both large room capacity and well-equipped meeting spaces suitable for sizable programs. Complemented by lakeside villas and unique outdoor venues, the area offers a versatile mix of options for both business sessions and social activities.
Event Success
This past June, Ovation Italy DMC had the pleasure of welcoming over 400 delegates for a five-day global program along the shores of Lake Maggiore. The event blended seamless logistics with immersive local experiences. Guests enjoyed private boat excursions to the Borromean Islands, where they explored the ornate palaces and gardens of Isola Bella and Isola Madre. Others embraced the outdoors with e-bike adventures, yoga sessions, and scenic hikes through the surrounding hills. A food experience at the historic Guffanti cheese cellars nearby offered a memorable taste of Piedmontese tradition.
Evenings on the lake were equally remarkable. A highlight was the gala dinner set in a historic villa overlooking the lake. Guests dined in a glass pavilion overlooking the water, surrounded by refined lighting, live entertainment, and bespoke décor. Another evening saw intimate gatherings on Isola dei Pescatori, with cocktails served on a terrace overlooking the shimmering lake.
A Top Contender for Future Events
Lake Maggiore is no longer a well-kept secret in Ovation Italy’s portfolio. In 2025 alone, our team successfully managed three major events here for international clients, with group sizes ranging from 150 to 400 participants. Looking ahead, three more events are already confirmed for 2026. Further cementing the lake as a rising star for meetings and incentives in Italy.
At Ovation Italy, we see Lake Maggiore as a destination that combines authenticity, accessibility, and a touch of the unexpected. Its combination of high-quality accommodation, extensive meeting facilities, and diverse off-site venues makes it a reliable choice for international events of different scales.
Looking to bring people together in an inspiring yet practical setting?