Why Florida?

  • You’ll find an infinite number of perfect days to enjoy in the Sunshine State. Start with the obvious: 1,327 kilometers of sunrises and sunsets, water colors and sand castles, curling waves and gentle surf. Next, increase the thrill level at some of the world’s greatest theme parks.
  • Twenty miles from Jacksonville, Amelia Island is accessible yet remote.  An enchanting Victorian seaport village reminiscent of the Gilded Age, its southern charm and island vibe make this lesser known destination something truly different.
  • Fueled by a spirit that is constantly pushing the creative envelope, Orlando is the capital of experience innovation.  Whether it’s James Beard award-winning restaurants, extreme outdoor recreation or world-renowned arts and entertainment, some of our best experiences are still undiscovered.
  • A colorful destination that always brings the heat, Miami is where the rich and famous come to play.  Iconic places like South Beach, Little Havana and Wynwood Walls offer the excitement of a trendy cosmopolitan city and our 300 miles of pristine beaches are ideal for relaxation.

Through its Strategic Partner Programme, Ovation Global DMC is pleased to work with 360 Destination Group.

360 Destination Group is the leading full-service destination management company in the country, with offices in all the destinations that matter most to corporate planners. From California and Arizona to Texas, Chicago, and Florida, 360DG packs 40 years of know-how into the destination experience. Constant attention is given to creating that unexpected “Aha!” for each new program. It’s all built on the foundation of being an extension of our client’s team at every stage of the program process. At 360DG, “Built Around You” isn’t just a tagline. It’s our DNA.


"The 360 Miami team did a FAM that was such a big hit with our travel industry leisure and luxury clients. The activities and execution of the weekend were flawless and people are still sharing pictures. It's one thing to put on an amazing event, but we all know perfect executing is another story. Thank you for your creativity, attention to detail and for helping us impress our most discerning clients."

April Murena, Executive Director Global Travel Industry Sales, Loews Hotels

"We are an incredibly selective, design-driven company, 360 Destination Group created a truly unique program concept and diverse experiences within it - executing every detail and creative touch to perfection. They exceeded our always-high expectations."

Sherry L. Dreger, Vice President of Marketing, Bentley Mills

Our Team

Noelle Williams, Account Executive, DMCP - Amelia Island

A graduate of Florida International University’s Chaplin School of Hospitality and Tourism management, Noelle’s passion and enthusiasm for all areas of the hospitality industry make her a great addition to the team at 360 Destination Group. Throughout high school and college, Noelle’s creative skills blossomed as a design assistant at an invitation studio which specializes in handmade invitations, announcements and party signage for weddings and various social events. As a member of the 360 team, Noelle is eagerly diving into the exciting life of DMC work where no two events are exactly alike and where she enjoys blending her creative skills with the business details necessary to ensure that 360 clients enjoy the best of North Florida.

Leigh Ann Krohmer, Senior Account Manager, CMP, DMCP - Amelia Island

Leigh Ann is a Native Floridian from Port Saint Lucie, Florida. Born and raised in Florida, Leigh Ann couldn’t think of loving anything more than selling the amazing destination of Florida to her customers. With a Bachelor’s Degree from the Prestigious, University of Central Florida’s Rosen College of Hospitality Management, Leigh Ann brings over 10 years of experience in DMC and Hotel Sales. Leigh Ann is a CMP and a DMCP and has extensive experience in identifying the needs of corporate customers. She possesses a significant record of achievement in account management and the ability to quickly understand the mission, vision, and values of an organization.

Joe Fijol, Partner, DMCP - Miami

With more than 20 years in the industry, Joe experienced planning from the incentive, cruise, resort, and DMC perspectives prior to opening 360's Florida offices. This broad range of experience, combined with his well-established relationships in the Florida market, ensure clients receive the highest level of expert service. Joe and his 360 Florida team cover all five markets in the state, as well as unique and lesser-known locations, like Amelia Island. His penchant for organization and hyperawareness of every little detail (combined with his abundant energy) make working with Joe an experience you won't soon forget.

Meryl Trick, Managing Director, DMCP - Miami

Born and raised in South Florida, Meryl has worked in the hospitality industry for over 15 years. After completing a degree in Event Management, with an emphasis in Tourism and Special Events from Florida State University, she moved to Orlando to pursue a career in Destination Management. Beginning in Operations, she quickly learned the ropes of the DMC trade. In 2011, Meryl moved back to South Florida and now brings her extensive industry and statewide knowledge to serve clients from all over the globe.

Katie Webb, Account Executive, DMCP - Miami

A different type of Florida native, Katie hails from Tallahassee where southern hospitality and anything related to Florida State Football reigns supreme. In 2010, with years of hospitality experience and a degree in Event Management from Florida State University under her belt, Katie moved to South Florida. Over the last eight years, Katie has worked exclusively in Destination Management and today is a seasoned member of our team.

Jennifer Selley, Account Executive - Orlando

After receiving her business degree, Jennifer left small-town Illinois for the sunny skies of Orlando. She spent time at Hampton Inn and Suites before moving to Greenville, NC, to open a Hampton Inn. Jennifer quickly worked her way up to Assistant General Manager and eventually moved to the Events Department at the Greenville Convention Center as a Conference Sales/Service Manager. But her heart remained in Orlando, so she returned in 2010. Jennifer successfully transitioned to destination services/sales at Visit Orlando and Wyndham Orlando Resort International Drive. She began her latest adventure at 360 Destination Group in 2015 and loves to assist clients planning fantastic events in the Sunshine State.

Jennifer Gruebner, Account Executive, DMCP - Orlando

A Northeastern Ohioan, Jennifer Gruebner was born and raised in the small town of Salem, Ohio. Jennifer majored in Hotel, Restaurant & Institutional Management with a concentration in Convention Services at Mercyhurst University in Erie, PA. With a desire to see palm trees and sunshine daily, she began a career in Convention Services & Catering with the finest convention hotels in Orlando, Florida. Fifteen years and six hotels later, Jennifer and her husband, Kevin, decided to take a transfer with his job back to Northeast Ohio to be close to their families. After three years, they returned to Orlando where Jennifer is thrilled to be part of the 360DG team. Jennifer brings a fresh look from a hotel perspective, an understanding of operating successful programs and a love for all the exciting and fun things Orlando has to offer.

Keep up to date with the latest industry news and take a closer look at Ovation's local highlights.


The O interview: Ovation Global Representative and 2017 SITE member of the year – Ken Lyons

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19 February, 2018

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13 December, 2017

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28 March, 2018

Contact Florida

Sean Kirkland - Global Sales

1 Venture, Suite 110 Irvine, CA 92618


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