More than 500 guests enjoyed an unforgettable evening in the outskirts of Madrid
Project Type:
An award ceremony and cocktail dinner.
Audience:
500 guests from Germany, Switzerland and Austria, including the company internals and high-value clients
Venue:
La Quinta de Jarama, Madrid. An avant-garde venue with beautiful gardens.
Challenge:
First, find a unique, but traditional venue in Madrid, which offers a capacity of 500 guests and can be divided into different areas. The challenge was to convert a standard dining area, provided with basic technology, into a themed space conceptualizing ‘winter wonderland’. A space with new technologies, fun areas, and the objective to create surprising effects throughout the night.
Solution:
Ovation Spain DMC divided the dinner venue into two separate spaces, where attendees were able to discover each area separately. During the first hour, the space showed a combination of seated and standing dinner, a more standard set-up within La Quinta de Jarama, including background music and a live jazz show. An Ice sculpturist started carving a big company logo in the dining area, whilst the guests were observing.
Then, once dessert was served, the Jazz band together with dancers, performed a final act. The dancers ended up in front of a huge closed curtain, which divided the dining area from the second area. When the curtain rose, the attendees discovered a space that looked like an Ice Cave. State-of-the-art technology, a 100% ice bar, X-Box Skiing games, cocktail shaking with barkeepers, and a DJ on the turntables, created the perfect “Winter Wonderland” ambiance for the rest of the night.
Tools:
Sourcing high-quality ice sculpture designers, in collaboration with our in-house creative team, made it possible to realize the ‘winter wonderland’ concept within a ‘traditional’ space like La Quinta de Jarama.
Outcome:
More than 500 guests enjoyed an unforgettable evening in the outskirts of Madrid, whereby the themed ambiance converted the space into something truly ‘wonderful’.