High-performing financial and insurance companies are transforming incentive travel from a simple perk into a powerful engine for growth, retention, and brand differentiation. Just as purpose-driven events strengthen connections and drive ROI, these leaders apply insights from the IRF 2025 Top Performer Study, presented at the opening plenary of the FICP Annual Conference on November 3rd, to maximize the impact of their programs and retain 95% of their top talent.
“Unlimited rewards and continuous optimization are non-negotiable for top performers,” notes Rutger Hoorn. “When you invest strategically in incentive travel, you create a catalyst for higher retention, stronger sales performance, and enhanced brand reputation.”
Remove Reward Caps to Drive Elite Performance:
87% of top performers let high achievers earn unlimited rewards, indicating commitment to excellence. Flexible incentive budgets deliver outsized motivation and demonstrate that removing caps creates a culture where exceptional performance is recognized without limits.
Prioritize Perceived Value, Not Budget Size:
68% of top performers place a high priority on the perceived value of rewards. The real impact comes from experiences that feel exclusive and meaningful. Focus on venues and activities that reinforce your brand’s prestige and resonate with top talent.
Organizational Alignment for Maximum Impact:
97% of top performers report strong cross-department collaboration. Elite firms involve marketing, sales, HR, and finance in program design to support brand positioning, talent retention, and compliance goals simultaneously.
Continuous Optimization Drives Competitive Advantage:
60% of top performers continually refine their reward programs. Schedule quarterly reviews with your DMC partner to assess engagement metrics, cost efficiencies, and alignment with corporate priorities.
Invest Strategically and Track Measurable Outcomes:
Top performers allocate 60 to 80 percent more per participant because they understand the business returns: stronger retention, increased pipeline, and enhanced brand reputation. Use KPIs such as Net Promoter Score and year-over-year sales uplift to quantify ROI.
Explore the full IRF study here to benchmark your program against industry leaders. Interested in driving measurable results with your next incentive travel program?
Contact Ovation Global DMC to discuss a customized solution for you!