What’s New in Destinations: Top Trends for 2020 and 2021

We are already half-way through 2019. It’s a good time to have a look at what is happening with global destinations trends: which destinations are still going strong? Which ones are emerging as the new countries to keep an eye on?


Analyzing the most requested event destinations is an excellent indicator of upcoming market trends and geographical movements for event planners and the MICE industry as a whole. Thanks to Ovation’s extensive CRM, database, and research from 2018 until July 2019, we can pinpoint these global trends and present you with this list!




The top 5 Most Popular Global Destinations for 2020 and 2021


Thanks to the combination of excellent infrastructures and rich cultural experiences, traditional European destinations maintain their status of favorite locations for incentives and events.



1. Spain



An old classic. Spain has always been and still is, one of the key MICE destinations in Europe. Moreover, It benefits from a huge influx of travelers into Madrid and Andalusia. The region is full of gems like Seville, Granada, and Málaga. These destinations are also positively affected by carriers that have made the South of Spain easily reachable. The country also counts on enviable infrastructures: several airports, highways, high-speed trains, and venues with high capacity. Combine them with the Spanish sun, delicious food, and long-standing traditions, and you have the perfect destination





A true hidden treasure for meeting planners. Green meadows, crystal-clear lakes, and imposing mountains make the perfect frame for Switzerland’s innovative and vibrant cities. Even though not often at the top of event managers’ bucket lists, the country has always been praised for high standards of excellence and incredible customer service. A country that is chosen for the top of the top corporate events by those who want the highest quality.




3. France

Another old-time favorite is Paris. It still holds a spot in people’s hearts for its iconic boulevards, bistros, and chic flair. But just like in Spain, secondary cities continue to grow in popularity. Planners are aiming more for Mediterranean cities like Cannes, Nice, or Monaco, where the mild climate and international events are big draws. Coupling notorious locations with new opportunities and places can unveil the less known in one of the most famous countries in the world.





The ever-popular Amsterdam is a European hub – and rightly so. English is now considered a second language. Along with this cosmopolitan vibe, the Dutch capital has increased venues and hotel properties diligently and is now boasting great spaces and high-end hotels. Picturesque canals, good international flights connections and an exciting nightlife make the city an ideal destination. Demand for secondary cities like Rotterdam and The Hague is growing rapidly, thanks to the proximity of all urban centers to one another.




Planners love how multi-faceted Germany is. Quaint towns, Roman baths and medieval castles meet with dynamic and cutting-edge urban centers. You will encounter 5,000 different brands of beer and 300 different kinds of bread. And if you are planning a trip to Bavaria, the Oktoberfest is a German must. Great cities like Berlin, Munich, Hamburg, Dresden and Leipzig are at the top of the list for meetings and conferences. Berlin and Munich also stand out as the preferred destinations for incentive programs.




The Top 5 Most Popular Emerging Destinations for 2020 and 2021



Now, out with the old and in with the new! Which are the most popular and unexpected emerging destinations requested by clients to Ovation?





‘The Land of Smiles”. This Asian kingdom has everything needed to delight its visitors: tropical climate, legendary culture and pristine nature that will leave you wanting more. With a renowned attitude towards hospitality, this country offers a plethora of state-of-the-art conference and exhibition halls, luxurious hotels, multi-center venues and locations by the river, countryside or beach. With the increasing number of conventions and incentives, Thailand is retaining its position as a top destination in Southeast Asia. 





Neither Europe nor Asia, Azerbaijan has undergone an extraordinary transformation after the fall of the Soviet Union, an ancient nation fast entering the 21st century. Baku, its capital, offers impactful attractions. Thanks to its overwhelming history mixed with modern architecture, the city has been developing as a destination for meetings and conferences.






On top of being a tropical paradise, The Philippines is also one of the fastest-growing economies in Asia. Under the National Tourism Development Plan, MICE business has become one of the main priorities for the country’s development. For the meetings sector, this resulted in a large increase in events taking place in Manila and other breathtaking locations. Thinking of having your next meeting on a tropical island?






Known for the warmth and hospitality of its inhabitants, Taiwan has actively worked to build facilities catered to MICE programs. This hasn’t gone unnoticed, and the numbers prove it. In recent years, this diverse country has seen the opening of brand-new exhibition centers and held a leading position for its research in medicine, IT and science. Combine it with its rich culture and beautiful scenery, and the pull of Taiwan in the industry is not fading any time soon.






New convention facilities and hospitality developments have affirmed Oman as one of the main MICE destinations in the Middle East. Visitors are attracted to its charming heritage and embracing society, stripped of the glamour of nearby Dubai and Abu Dhabi. With its perfect blend of modern infrastructure and authentic Arabian experience, Oman makes an ideal destination for events.


Creating meaningful and engaging experiences for meeting and incentive participants require to always be up to date on new trends. Looking ahead, the winning combination seems to be an effective net of infrastructures along with breathtaking landscapes and compelling local culture.


“Trends and predictions are always very important pieces of information for planners: sharing the market data with the industry is key to understand global geographical movements in the events sector,” comments Rutger Hoorn, Vice President Global Sales from Ovation Global DMC.


Whether you prefer the timeless European charm, secondary cities in renowned countries or you’re ready to explore the new, which destinations tickled your imagination?



For any question please don´t hesitate to contact us!




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