300 key MICE players attended the first-ever afterwork tech event at IMEX Frankfurt
The event has been hailed as a success with more than 300 international key MICE players attending. Guests had the opportunity to network, share thoughts on available and future MICE event technology, as well as win unique prizes.
The premium event was hosted at the Mantis Roofgarden, in the heart of Frankfurt and started with the Event Tech Elevator Pitch competition. The competition among the four leading event tech startups was fierce, but with a staggering 48% of total votes, EventMobi managed to come out as the clear winner.
The competition led to a deeply insightful conversation about the industry’s state and potential of facing the upcoming tech challenges, moderated by the leading startups’ key stakeholders. According to them, the shift from offline to online, artificial intelligence (AI), automation and data security are the most prominent issues to keep an eye out for.
Rutger Hoorn, Ovation’s Director of Global Sales, said: “I am grateful to all of the industry leaders who attended our event. It was great to see so many hosted buyers having a genuinely great time. We thank Hard Rock Hotels & Casinos and Zeus for their support and continue to move forward to bring high quality, educational and relevant networking opportunities to IMEX.”
Greg Naylor, Hard Rock Hotel & Casinos Sales Director, mentioned: “What a tremendous turnout! So many weathered the storm to attend a great night with industry colleagues. What a perfect way to cap off the first day at IMEX.”
Julian Jost, 2nd Chairman at ZEUS, concluded: “Despite the stormy weather we had a full house of event tech enthusiasts who have proven to know how to party. The great atmosphere paired with the stunning location made a great first TechnOvation!”
The wonderful evening concluded with the prize draw of several premium stays offered by Hard Rock Hotels & Casinos at multiple destinations all over the world.
Here you can find all the pictures taken during #TechnOvation.