Mid-Year Pulse: Our Top & Emerging Destinations

More than halfway through the year it’s time to take a step back and analyse the current state of the industry. Which destinations have been in high demand and which ones are growing in both momentum and popularity?  Taking our most recent data we analyze the top 5 destinations of 2023 thus far as well as a few emerging destinations. Does our list surprise you?


Top 5 Destinations in 2023


1. Italy



A timeless classic, Italy continues to be a favourite for many planners due to its blend of history, culture, and modern amenities. Cities like Rome, Milan, and Florence offer a seamless fusion of art, architecture, and gastronomy. The allure of Italy lies in its ability to combine business with pleasure, allowing participants to indulge in world-class cuisine, visit iconic landmarks, and engage in immersive cultural experiences.


2. Portugal




Europe’s hidden gem has quickly risen as a top MICE destination. The country’s stunning landscapes, warm hospitality, and growing infrastructure are all contributing factors to the increase in demand. Discover a captivating mix of old-world charm and contemporary facilities in cities like Lisbon or Porto that are ideal for hosting a variety of events.


3. Egypt


With over 7,000 years of history and one-of-a-kind experiences, Egypt offers an unforgettable setting for MICE events. Imagine hosting your next Gala Dinner with the Pyramids or Egyptian temples as the backdrop. Planners will love its cultural heritage sites, deluxe hotels, and warm people.


4. Greece


Greece’s magnetic pull is undeniable due to its captivating mythology, pristine beaches, and vibrant culture. The country offers a unique range of venues from ancient amphitheaters to luxurious resorts. The combination of ancient history, scenic beauty, and a warm Mediterranean climate has made Greece a top contender for planners.



5. Croatia


croatia emerging destination


Over the years, Croatia has slowly started to make its way as a top destination for planners. From its rich culture, untouched nature, and crystal-clear seas, Croatia has it all! Not to mention the impressive palaces, forts, castles, and museums that will turn any special event into a memorable experience.


3 Emerging Destinations 


1. Fiji


fiji emerging destination


Experience this Pacific paradise! Fiji’s pristine beaches, turquoise waters, and lush landscapes work seamlessly to create an ideal setting for a meeting or incentive group. Not to mention the island’s eco-friendly initiatives and emphasis on sustainable travel that align well with the evolving priorities of our industry.


2. South Korea 



South Korea has not only been gaining momentum as a tourist destination but it has recently become increasingly popular within the MICE industry. The country’s technological prowess, efficient infrastructure, and vibrant culture position it as an emerging MICE destination in Asia. Furthermore, cities like Seoul and Busan provide state-of-the-art facilities, making them well-suited for large conferences and conventions.


3. Vietnam


emerging destinations


Pristine beaches, lush vegetation, and diverse culture await in Vietnam! With a booming economy and modern infrastructure, cities like Hanoi and Ho Chi Minh City offer a blend of tradition and progress. An impressive selection of 5-star luxury hotels and resorts along with the country’s political stability further enhance its appeal as a destination for MICE tourism.



Do you want to know more about specific destinations? Contact us!




Ovation Global DMC collects your personal data to process your request and respond to you.
For more information: Privacy Statement
Submit *Required Field