300 key MICE players attended the first-ever afterwork tech event at IMEX Frankfurt



On May 15th, Ovation Global DMC, Hard Rock Hotels & Casinos and Zeus Tech Consortium, hosted the first edition of TechnOvation, the tech afterwork event at IMEX Frankfurt.


The event has been hailed as a success with more than 300 international key MICE players attending. Guests had the opportunity to network, share thoughts on available and future MICE event technology, as well as win unique prizes.


The premium event was hosted at the Mantis Roofgarden, in the heart of Frankfurt and started with the Event Tech Elevator Pitch competition. The competition among the 4 four leading event tech startups was fierce, but with a staggering 48% of total votes, EventMobi managed to come out as the clear winner.



The competition led to a deeply insightful conversation about the industry’s state and potential of facing the upcoming tech challenges, moderated by the leading startups’ key stakeholders. According to them, the shift from offline to online, artificial intelligence (AI), automation and data security are the most prominent issues to keep an eye out for.


Rutger Hoorn, Ovation’s Director of Global Sales, said: “I am grateful to all of the industry leaders who attended our event. It was great to see so many hosted buyers having a genuinely great time. We thank Hard Rock Hotels & Casinos and Zeus for their support and continue to move forward to bring high quality, educational and relevant networking opportunities to IMEX.


Greg Naylor, Hard Rock Hotel & Casinos Sales Director, mentioned: What a tremendous turnout! So many weathered the storm to attend a great night with industry colleagues. What a perfect way to cap off the first day at IMEX.”


Julian Jost, 2nd Chairman at ZEUS, concluded: “Despite the stormy weather we had a full house of event tech enthusiasts who have proven to know how to party. The great atmosphere paired with the stunning location made a great first TechnOvation!”


The wonderful evening concluded with the prize draw of several premium stays offered by Hard Rock Hotels & Casinos at multiple destinations all over the world.



Here you can find all the pictures taken during TechnOvation.


To learn more about upcoming Ovation Global DMC’s events and how to get involved, please visit our news page or contact us


For any inquiries please contact:

Germán Inostroza                                                                               

Global Marketing Director

Ovation Global DMC | HQ                                                                                               


+34 93 545 33 18



Ovation Global DMC is a Destination Management Company.  We have been servicing associations, corporations and agencies in 100+ destinations throughout Europe, Middle East, Africa, Asia, North America and South America for more than 25 years.  With our extensive local expertise, creativity and resources we specialise in designing and executing your event objectives from logistics to exclusive high end programmes. Our company is often referred to as the meeting planner’s guardian angel, ensuring the highest standards of delivery and critical planning for success. People and relationships are in the DNA of our company. Through our openness, passion and expertise we make your vision a reality. We make it happen! Find out more at www.ovationdmc.com and follow us on Facebook, Twitter and LinkedIn.



Hard Rock Hotels span the globe with an uncompromised dedication to hospitality that promises so much more than merely a place to stay. We embrace the culture and character of each of our locations with an energy and enthusiasm only found at Hard Rock. Our hotels are rooted in a rock ‘n’ roll spirit. We offer a suite of services for guests that value the VIP treatment. And we welcome people from all walks of life in an all-inclusive way. At Hard Rock Hotels, anything can happen. What you get out of the experience is up to you. Find out more at https://www.hardrockhotels.com/casinos.htm



The aim of ZEUS EventTech is to bring together the ever-growing number of young professional technology companies around the Meeting, Incentive, Convention and Events Industry (MICE). Through the merger, we will leverage synergies, share common interests and innovate. With the ZEUS as a platform, we would therefore like to enter into intensive dialogue with existing associations and market participants, thereby representing the interests of the event-tech companies. Discover more at: https://zeus-eventtech.de/ueber-uns/

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