Geneva – 12th June 2024: Engagement and personalization are two of the most important factors in the success of any event. A recent survey conducted by Ovation Global DMC, has shed light on the importance and evolution of engagement, content, personalization, and interactivity in the events industry for meetings, conferences, and exhibitions.
The survey, which garnered responses from 463 industry professionals, reveals that over half of the respondents were suppliers, highlighting the diverse perspectives on the evolution of meetings, conferences, and exhibitions.
Key findings from the survey include:
- The survey identified the main challenge behind engagement as capturing the target audience’s attention amidst a sea of competing events. Followed by creative interactive elements and including relevant content.
- 33.3% of survey participants identified incorporating Interactive elements such as Q&A sessions during events. While 25% add social media integrations and workshops.
- Personalization has emerged as a key driver of engagement, with targeted content, tailored sessions, and custom networking opportunities as the key elements event organizers use to make attendees feel valued and engaged.
- However, 41.7% of respondents cited creating personalized experiences as a significant challenge, with an additional 25% expressing concerns about respecting participants’ privacy during these activations.
Looking ahead, the survey points to personalization, sustainability, and AI as the topics presenting the largest opportunities for engagement in the industry. Events prioritizing sustainability and social responsibility are more likely to attract a more engaged and loyal audience.
Ovation Global DMC’s survey underscores the crucial role of engagement and personalization in the success of events. By overcoming challenges and seizing future opportunities, event organizers can create experiences that foster loyalty and anticipation for future events.
“Engagement and personalization are not just buzzwords; they are the cornerstone of successful events. It’s about crafting experiences that not only capture attention but also stimulate a sense of belonging and community”, states Rutger Hoorn, Vice President of Global Sales & Strategic Partnerships.
ENDS
For any inquiries please contact:
Rutger Hoorn
Vice President Global Sales & Strategic Partners
Ovation Global DMC
rutger.hoorn@ovationdmc.com
About Ovation Global DMC
Ovation Global DMC is a Destination Management Company. We have been servicing associations, corporations, and agencies in 100+ destinations throughout Europe, the Middle East, Africa, Asia, North America, and South America for more than 25 years. With our extensive local expertise, creativity, and resources we specialise in designing and executing your event objectives from logistics to exclusive high-end programmes. People and relationships are in the DNA of our company. Through our openness, passion, and expertise we make your vision a reality. Find out more at www.ovationdmc.com.