IMEX America – Another Amazing Show!
That’s a wrap on IMEX America! 2025 set a new benchmark for the industry with the largest IMEX America to date. The three-day trade show welcomed more than 17000 attendees, of which 5700 were buyers. With 3500 exhibitors representing 150 countries and over 90,000 scheduled meetings, IMEX America had quite an impressive turnaround. It was also an amazing show for our global team. 33 exhibiting Ovation destinations between our global booth and local tourism boards, over 900 individual appointments, and millions of connections on and off the show floor.
Las Vegas exceeded expectations! It was a bustling week with full agendas, and both our Ovation teams and incredible Strategic Partners worked tirelessly to deliver.
What are the 5 key takeaways from the show? What did we see, and what learnings do we bring to our destinations?
- Networking – The importance of smaller communities and networking on and off the show floor was apparent this year.
- Focus on authenticity and human connection – The desire for authentic connection was stronger than ever. Attendees expressed a need for a human connection that goes beyond simply generating business leads.
- The industry is thriving – Despite economic or geopolitical uncertainties, the turnout at IMEX America highlighted the resiliency of the MICE industry and its continual growth and innovation.
- ESG remains front and center – Panel discussions and exhibitors continually reinforced that sustainable practices are no longer optional, and the demand for eco-conscious events is higher than ever.
- Purpose-driven events are gaining strength – A shift in society sees the constant desire for meaning and purpose. Planners are now focusing more on curating experiences that foster connection, engagement, and a sense of belonging.
Ovation Global DMC cannot wait to be back at IMEX next year!