At Ovation Global DMC, we love keeping our community in the loop with the latest trends and insights in the business events industry. Recently, we came across some fascinating insights from the 2024 Consumer Demand Project (CDP) that highlight why Australia is becoming a top choice for business events.
Conducted by Fiftyfive5, the study surveyed 160 association decision-makers and 499 corporate decision-makers from the incentive sector across 14 key markets. Let’s dive into what makes Australia such an appealing destination!
A Bright Future for Business Events
The outlook for business events in Australia is incredibly positive. The CDP research shows that both budgets and attendee numbers are expected to rise in the coming years. This means more resources and larger gatherings, making Australia an ideal place to host significant events.
Sustainability and Safety
In today’s world, sustainability is more important than ever. The study found that many decision-makers consider sustainability credentials essential when choosing a destination. Australia stands out with its strong sustainability practices, making it a preferred choice for eco-conscious organizations.
What Decision-Makers Look For
When it comes to choosing a destination, several factors come into play. The CDP study highlights the top criteria for both association and incentive sectors:
Safety and Security: Always the top priority.
Value for Money: Ensuring that the destination offers good returns on investment.
Accommodation Options: A wide range of comfortable and convenient places to stay.
Food and Beverages: High-quality dining options that cater to diverse tastes.
Business Event Facilities: Excellent venues equipped with the latest technology.
Association decision-makers ranked Australia as number one across 17 attributes – including two of the most important factors that influence decision makers when choosing a destination for an event: A safe and secure destination + Good infrastructure.
Growing Popularity
The CDP study reveals that many decision-makers have already chosen Australia for their upcoming events. With a high level of awareness about Australia’s capabilities to host large-scale events, it’s no surprise that more organizations are considering it for their future plans.
Australia’s Unique Appeal
Australia offers more than just business opportunities; it provides an unforgettable experience. Known for its stunning natural beauty, from pristine beaches to lush forests, Australia boasts an appealing climate that makes it a perfect year-round destination for any event.
Australia’s combination of excellent facilities, commitment to sustainability, and unique cultural experiences make it an outstanding choice for business events. Whether you’re planning a conference, an incentive trip, or a large-scale meeting, Australia has everything you need to make your event a success.
Ready to plan your next event in Australia? Contact us for more information!