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Ovation Switzerland DMC had the opportunity to meet with Barbra Steuri-Albrecht, Head of Switzerland Convention & Incentive Bureau  Barbra has gave us an interesting interview to look inside her career through the tourism industry, she is in this industry representing her country for many years. A very easy going conversation to discover the professional and the person.


  1. What are the 3-main words you would use to describe yourself?

I enjoy finding solutions in all kind of situations, quite a positive person, appreciate initiative, engagement and commitment of the people I work with and I give attention to detail.

  1. What is your professional background?

Hotel Management, Sales and Marketing.

  1. What do you find most challenging in your career?

The negative factors that I cannot influence and change myself.

  1. What is the best thing about your work?

See the people happy when achieving their goals. Be it clients, the team or colleagues.

  1. Did you have any mentors or people who deeply influenced your career?

I had a few important and very different ones. A friend I met long time ago that convinced me to study at Hotel Management School in Lausanne. My first boss at the Hotel Lausanne Palace that shared all her sales and marketing know-how with me. And then, of course, Urs Eberhard, Head of Markets at Switzerland Tourism, that made it possible to give the importance to business-tourism within Switzerland Tourism that it has today, but also another very important person, Guendalina Rampazzi, many of you know, that has been such a great colleague, sparring partner and inspiration over the past ten years and made us realize many milestone projects.

  1. Proudest moment in your career to date?

When I got awarded the most huggable person of the year by Ovation, of course.

  1. Professional that you admire?

It is probably still Roger Tondeur.

  1. Favourite destinations?

Where my friends are. They always show me their favourites in the destinations.

  1. What does success mean to you? 

Making others successful.


Thank you very much to Barbra and Ovation Switzerland DMC for the great opportunity to meet and discover a wonderful professional from our industry living in the core of Europe. We wish you all the best!